Stream On

We are core supporters and evangelists for net neutrality, and always will be. It's that simple.

Recently, there’s been much debate, confusion, and commentary around net neutrality in India. #SaveTheInternet has become a defining digital movement, driven by millions of users who are very vocal that user choice of great products and services should drive selection – not the ability to tune access based on collecting fees from Internet companies.

India is on path to become a true Internet superpower. This can only happen in a net neutral environment where great companies (big and small) enjoy universal access to all consumers. The users will choose the winners. This benefits everybody and enables India to remain at the forefront of building world-class companies. It also keeps start-up jobs in India, which enables innovation and skills to compound rather than letting only the large companies thrive based on sheer capitalization.

Since Saavn was started in 2007, we have been in the business of innovating. It’s at the core of everything we do. We innovated to deliver the first music streaming platform dedicated to India in 2009. We launched the first Android app for Indian music in 2011, and the first iOS app in 2012. In 2013, we launched the first mobile subscription product, Saavn Pro, so we could enjoy our music while flying at 30,000 feet, reduce data streaming charges while commuting, and deliver the highest-fidelity audio available to users. In 2014, we pioneered a new approach to consumer marketing campaigns. In 2015, we launched the first social music experience to enable users to tag, follow, and chat with friends about the music that connects all of us. While our products have many features, innovation is perhaps the best one.

Saavn FreeStream is another example of innovation. It’s real R&D and being tested LIVE in the world right now. The concept is simple: the largest point of friction for many users is the cost of data and not knowing just how much data is being used until, well, it’s already used. Saavn FreeStream is a cross-carrier test to re-credit users’ data. Our test enables users to access any publisher on the web; it’s not restricted to Saavn, nor do we prioritize our data over others. Just as the concept is simple, so is the goal: let users focus on accessing the Internet via mobile, not on what’s left on their data plan after each session. As devoted proponents of net neutrality, we proactively move to drive Internet access for everybody. The Saavn FreeStream test is an effort to provide uninhibited access to the net and better understand data cost barriers. Above all else, users choose what they access with their data and everybody benefits from bringing a thriving country like India online.

Most importantly, Saavn is a pure play company and agnostic by design. We are not paired with just one carrier or a single media outlet. We are simply in the business of putting the best music experience into the hands of users around the globe. Users choose the products and services that make their lives better and we’re honored to be lucky enough to be in that category.

Our approach as a company is always user first. Currently, there are 116 entrepreneurs at Saavn. As entrepreneurs, it is our responsibility to innovate, test limits, and author change. We get many things right and some things wrong, but we won’t stop innovating any time soon. It’s the ethos of the company. This is not about making 100 rupees from users. This is about creating an Internet economy that drives the next 100 years in India. To achieve and maintain a leading digital economy requires an open and competitive Internet driven by consumer choice. We are core supporters and evangelists for net neutrality and always will be. It’s that simple.

As one of the companies that’s leading the Internet economy in India, we’re most proud of building a quality company that’s changing the way millions of people experience music together. On behalf of our entire team, we thank you and the over 13 million people who stream Saavn monthly around the globe.

Stream on and much love.

The Author

Rishi Malhotra Rishi Malhotra

Saavn's Co-founder and CEO Posted May 6, 2015 in Music & Culture

More To Read
  1. Donate to Nepal Earthquake Relief

    Rishi Malhotra Rishi Malhotra

    Saavn's Co-founder and CEO Posted Apr 28, 2015 in News

    Today, let’s stand together. It is hard to find the words to express the tragedy of so many people lost to the Nepal earthquake. But, amidst the darkness of devastation on this scale, there is always light. The world comes together; we remember what (and who) matters most in our lives; we embrace compassion; we… Continue Reading

  2. No Data, All Play: Welcome to Saavn FreeStream (Beta)

    Poornima Hanumara Poornima Hanumara

    Product Manager, and Saavn's resident pivot tables expert. Posted Apr 24, 2015 in News

    If you ask India’s 1.3 billion people whether they listen to music, in some form, on a daily basis, you’d probably receive 1.199 billion “yesses.” 100 million of these people (and more, each day) have smartphones in hand, with infinite choices for mobile listening. Only one of those choices requires no out-of-pocket cost, guarantees a… Continue Reading

  3. #LetsPlay – Introducing Saavn Social!

    Sneha Mehta Sneha Mehta

    Saavn's Editor-In-Chief, playlist mastermind, and Bollywood trivia phenom. Posted Apr 9, 2015 in News

    We’re excited to announce the launch of something game-changing…Saavn Social is here! With today’s update of the Saavn app (available free now in the Google Play Store and the iTunes App Store), you can tag friends, follow artists, and – yes! – even music chat on Saavn. We’re making music social, starting today! If music… Continue Reading

  4. Imagine Dragons Festival

    Siddhant Pillai Siddhant Pillai

    Assistant Editor at Saavn/travel adventurer/badminton player/sitar student! Posted Mar 24, 2015 in News

    Are you still loving Imagine Dragon’s sophomore album Smoke + Mirrors? Well, today they’re sharing a set of their favorite songs just for you, only on Saavn! Give it a whirl at We got a chance to chat with the Grammy award-winning band who shared their thoughts on Smoke + Mirrors and alternate career choices, and also… Continue Reading

  5. Dusty Springfield: A Portrait

    Siddhant Pillai Siddhant Pillai

    Assistant Editor at Saavn/travel adventurer/badminton player/sitar student! Posted Mar 12, 2015 in News

    Siddhant Pillai traces the meteoric rise & fall of the iconic star of the swinging sixties. Before Adele, Duffy, Amy Winehouse & Lulu, there was Dusty Springfield, Britain’s greatest female soul singer who brought unparalleled depth to whatever genre she touched – be it pop, R&B or disco. She was the original diva, cloaked in… Continue Reading

  6. A Singing Rebel

    Siddhant Pillai Siddhant Pillai

    Assistant Editor at Saavn/travel adventurer/badminton player/sitar student! Posted Mar 5, 2015 in News

    As we approach International Women’s Day, Siddhant Pillai remembers Gangubai Hangal, the doyen of the Kirana gharana, who dared to scale the heights of music. Born on this day into a “low-caste” fishing community in 1913, Gangubai Hangal fought caste and gender barriers to chisel a singing career that spanned more than seven decades. She… Continue Reading

  7. Listen to Music – Help Saavn Provide 5000 Children with Daily Meals.

    Teresa Bigelow Teresa Bigelow

    PR Director Posted Feb 16, 2015 in News

    Go listen to music. Go play music. Go be around music.  This was the one request our CEO, Rishi Malhotra, left us with at the close of Saavn’s last global all-hands meeting. And it’s the single most important thing we do at our company. Music isn’t just our business; it’s our lifestyle and our passion…. Continue Reading

  8. 2014 In Review

    Manaal Oomerbhoy Manaal Oomerbhoy

    Social Media Manager, electronic music fan, and dance enthusiast. Posted Dec 22, 2014 in News

    As 2014 comes to a close, we’ve drawn from the incredible amount of data that we generate at Saavn to bring you a beautiful visualization of the top streaming cities in India and a look at some of our power users. Which city is getting groovier, Bangalore or Kolkata? Are there more people singing along… Continue Reading

  9. Happy Diwali – Listen to Saavn on Sonos!

    Arjun Venkatesh Arjun Venkatesh

    Product Manager on the Web team, and Saavn's resident Canadian. Posted Oct 21, 2014 in News

    We are excited to announce a Saavn Beta program on the Sonos Labs platform (, just in time for Diwali! At Saavn, we strive to provide the best music listening experience to our users  – and now, Saavn Pro users will be able to enjoy Saavn’s catalog of over two million tracks on their HiFi Sonos speakers…. Continue Reading