Today we’re launching @SaavnRadio, a new, user-generated streaming radio station, in collaboration with Twitter India.
@SaavnRadio will let you have a say in what music you hear on the radio and show off your musical taste to all the other Saavn listeners out there. This will be the first product of its kind for all you music fans in India and will let you directly influence song selection on a radio station – without the hassle of trying to call in. We are partnering with Twitter and using their real-time information network to let you curate songs on @SaavnRadio – and take charge of your own music programming.
Hearing your selection is as easy as tweeting @SaavnRadio and requesting a song from our vast catalogue of Bollywood, Hindi, regional, and English music. We will also be updating the station based on all you Saavn users who are sharing your listening activity on Twitter. When your song is played, you will receive an @mention confirmation. The radio lineup will refresh every few minutes with the latest requests.
So, if the radio never plays what you want to hear, this is your chance to get your favorite songs on the air and share the songs you can’t stop listening to!
@SaavnRadio starts streaming today on Saavn Web, iOS, and Android and is the first step towards the social music experience we are building at Saavn.