Saavn, the world’s leader in digital streaming for Indian music, is bringing HiFi sound into homes this fall with a highly-anticipated integration with Sonos, the Wireless HiFi System, available in beta today.
Saavn has made its streaming products available on the wireless speaker system for its Pro subscribers, in response to high demand from Saavn’s listener base. Music fans can now seamlessly listen to Saavn’s catalog of 2 million tracks across Sonos smart speakers and home audio products.
“We listen to our users just as intently as they listen to us,” Rishi Malhotra, Co-founder and CEO of Saavn, said. “The decision to launch on the Sonos platform was a direct response to overwhelming requests from our users, and Sonos is one of the finest products in the world. It’s the perfect integration for us as we continue to push the boundaries of music streaming with the best partners.”
Sonos listeners can play Saavn content using their smartphone, tablet, or computer. Saavn on Sonos gives music lovers an exciting new way to experience their favorite South Asian artists in Bollywood and beyond.
Founded in 2006, Saavn’s vast music catalog is a result of the company’s partnerships with more than 900 record labels, such as T-Series, Tips, YRF, Saregama, Universal, Sony and Warner Music. Popular genres include bhangra, devotional, ghazals, carnatic, indipop, and more. Users can listen to music in 11 regional languages: Hindi, Punjabi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam and Bhojpuri, as well as English content (in India only).
The Saavn app features free “search and play” streaming and radio on Android and iOS, as well as the premium, ad-free Saavn Pro subscription service. With the smartest search, the fastest results, and the largest library of South Asian music, Saavn delivers a seamless, on-the-go listening experience to fans of South Asian music worldwide, across Web and mobile.
To try Saavn on Sonos in beta today, Sonos customers can select Add Music Services from the main menu on the Sonos Controller apps for smartphones, tablet and desktop devices. For more information on Sonos, including device compatibility and/or getting started for the first time, visit: http://www.sonos.com.
The Sonos integration is the latest in a series of industry-leading developments for Saavn. Most recently, the company joined hands with Indian telco Aircel to deliver data-free music listening in the mornings. Last year, Saavn’s music catalog was merged into Shazam’s song recognition database. The company then launched a music-based data package deal with Tata DOCOMO, followed by a recent tie-up with India’s two largest carriers, Airtel and Vodafone, to provide carrier billing for Saavn Pro on Android.