Saavn, the fastest-growing digital music streaming service for South Asian and international content, is teaming with the Indian marketplace Snapdeal.com to offer an incentive that is literally music to the ears of mobile shoppers. Starting today, Android users who make transactions through Snapdeal’s mobile site will automatically receive a 2-month subscription to Saavn Pro for ad-free music and unlimited downloads.
India became Asia’s fastest growing smartphone market in Q1 of 2014. It’s no surprise that music, India’s only common language, has played a key role in that growth. And with almost a billion devices in hand, Indians are grooving all the way to the checkout. Almost 70% of Snapdeal’s orders are being placed through smartphones and tablets, and the company expects that number to climb to 90 percent in the next two years.
“Music and shopping represent two of the most ubiquitous smartphone use cases in India, so it feels very natural to create an alliance that supports both of these activities simultaneously,” Vinodh Bhat, Co-Founder and President at Saavn, said. “Snapdeal.com already provides its customers with an amazing mobile shopping experience. Now, with first-time access to Saavn Pro, they’ll also receive a compelling music experience.”
Starting today, when Snapdeal shoppers use an Android device to make a purchase, they will automatically receive a notification with a Saavn Pro promotional code and a prompt to download the Saavn Android app. With Pro, Saavn’s premium subscription service priced at Rs. 220 per month, listeners can enjoy Saavn’s catalog of millions of music tracks across multiple devices. Additionally, they can download music to their devices for on-the-go listening when 2G/3G or Wifi is unavailable.
“Given that mobile penetration in India is growing at a much faster rate as compared to PC penetration, mobile will drive the next wave of e-commerce customers in India. Mobile based transactions already drive majority of sales at Snapdeal.com. This partnership with Saavn is in response to this growing penchant for mobile shopping amongst our customers. We want to encourage that trend by providing easy access to what they love most – a truly high quality, uninterrupted music experience. We hope to see a positive response from our customers and look forward to a long standing partnership with Saavn,” Kunal Bahl, Co-Founder and CEO of Snapdeal.com, said.
In addition to the ad-free and download features of Saavn Pro, users of the app can expect “search and play” streaming and radio. With the smartest search, the fastest results, and the largest library of South Asian music across multiple languages, Saavn delivers a seamless, on-the-go listening experience to fans of South Asian music worldwide.
In addition to the partnership with Snapdeal.com, Saavn also has partnerships with India’s two largest telecom carriers, Airtel and Vodafone, to provide carrier billing for Saavn Pro on Android.