Saavn, India’s music streaming app, is today announcing the launch of Saavn Social, a set of in-app social features aimed at making music streaming a shared experience. With the ability to Tag, Follow, Chat, and Share on Saavn, millions of music listeners around the world can now engage with friends’ listening activity more intuitively and seamlessly than ever before, while using their favorite music to express emotions, memories, and ideas with the tap of a button.

One of the most unique new features is the ability to Tag one or multiple friends in songs and playlists. Everyone tagged can comment on the content and engage in Music Chats for real-time digital conversations around music.

“Social music is part of our DNA. Music is a snapshot of our memories, our friends, and our shared experiences, but there has yet to be a cool way to truly express yourself with digital music. Saavn Social has been years in the making, and the experience changes the way we listen to music with the most important people in our lives. You can tag your friends in music in the same way you would tag them in a photo, making it a shared experience that is simply a delight to use. We believe music is the best photograph of our lives and we have brought this to life with Saavn Social,” Rishi Malhotra, Co-Founder and CEO of Saavn, said. “There have been a lot of social integrations in various music products, but no service has succeeded at enabling users to have a true, intuitive conversation around music. We are known for developing the best products in the market and we always design around the user, not around the device. We have been using Saavn Social internally for a few months and it’s changed the way we listen to and discover music. It’s the beginning of more product advancements we will launch in 2015. ”

With the Saavn update (iOS 3.6; Android 3.4), users who log into the app using Facebook will be able to:
· View a list of their Facebook friends who are also on Saavn;
· Follow friends’ profiles, playlists, and listening activities;
· Follow specific playlists, artists, and celebrities;
· Receive notifications when artists they follow add new music;
· Tag friends in songs, playlists, and albums to launch in-app Music Chats;
· Customize notification settings and have complete control of the experience.

The latest Saavn update also represents the first cross-platform launch for the music app, with the new features made available across iOS, Android, and Web simultaneously.

Saavn Social is launching at a time of rapid growth for Saavn. The company announced in January that it has 11 million monthly users and 2 months later, they have reached a new milestone of nearly 13 million users. As millions of smartphones and data plans continue to move each month in India, it’s clear that India is the fastest-growing mobile market in the world.