Saavn, India’s leading music streaming app, today announces that Gaurav Wadhwa, Senior Marketing Consultant at PepsiCo, is joining the company as their Vice President of Entertainment and Original Content. With over a decade’s worth of experience building some of the world’s top brands, such as Red Bull, MTV, Mountain Dew, and Pepsi, and curating content for them, Wadhwa will lead Saavn’s expansion into new genres via original programming.
Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music. Wadhwa will help lead Saavn’s transformation into a comprehensive streaming service by developing the company’s Sports, Comedy, and other such channels.
In Wadhwa’s eleven years of experience, he has worked with MTV to develop music programming and brand solutions, launched Red Bull in India through alternative sports, music, and culture marketing. He also launched Pepsi’s big cola innovation and spearheaded the Pepsi MTV Indies program.
“Gaurav’s award-winning experience, combined with his genuine passion for music, culture, and technology, makes him absolutely ideal to lead Saavn’s Music+ initiatives,” said Paramdeep Singh, Saavn’s Co-founder and Executive Chairman.
“I am enormously excited to join Saavn and work with some of India’s most talented content creators and entertainment platforms to create a next generation media-tech brand. It’s not everyday that you get to create a whole new category from scratch, but that’s the kind of incredible opportunity we have at Saavn,” Wadhwa said.