Saavn listeners will have something new to look forward to this September as renowned celebrity blogger MissMalini joins the Original Programming Series lineup with her own show, Bollywood+ With MissMalini. Saavn listeners will now get exclusive access to the juiciest Bollywood gossip, with MissMalini as their weekly guide.
In her long-awaited return to audio, Malini Agarwal, also known as MissMalini, will be incorporating the most popular elements of her famous lifestyle blog into this Saavn Original Show. To kick off the September 7th premiere, MissMalini will be joined by celebrities like Kareena Kapoor Khan and Adhuna Akhtar, among others. “I am so excited to be back on the air after eight years, since radio has always been my first love. It is only fitting that my return comes in the digital playground where I live. I love the Saavn Original Show idea, along with the chance to combine two mediums that I truly love!” said Malini.
Bollywood+ With MissMalini will give Saavn’s 18 million listeners insider access to all things entertainment, including interviews of your favourite celebrities, updates on trending news and a behind-the-scenes look at the latest in nightlife. Fans will even have the opportunity to weigh in on ‘Hot Topic’ discussions and trivia games, to maintain the show’s interactive spirit.
“While Saavn has always been the one stop for Bollywood music we wanted to give our listeners something more. While everyone gets their share of Films and Film music we know that most film buffs are curious about what’s happening behind the scenes, gossip around their favourite stars, their fashion mantras and more. Our partnership with MissMalini helps us cater to this consumer need and we are excited to make this the #1 E-News destination in India and abroad” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn.
“As original content creators, we must be at the intersection of all places that our audience wants to consume our content,” said Sujal Shah, Chief Strategy Officer of MissMalini Media. “Saavn Digital Radio adds a powerful new medium to our existing reach on web, social, and television.”
Bollywood+ With MissMalini will stream Wednesdays weekly following the September 7th premiere, only on Saavn.