Saavn & Homegrown present #SaavnHGFlex, India’s first nation-wide digital rapper hunt!



In a country of 1.3 billion people, who collectively speak (at least!) 22 languages, there’s plenty to be said.

There’s so much to talk about, so many voices to be heard — each with a different point of view. What’s important, and what’s not? What’s helping us succeed, and what’s holding us back? What does the future hold?

At Saavn, we believe that there’s no better way to speak the truth, than with music.

It’s no surprise that there’s a strong correlation between India’s digital revolution and its burgeoning hip-hop scene. Every day, new artists are launching their careers, using their cell phones as recording studios. Whether they’re in their bedrooms, or their classrooms, or out in the streets, the rappers of our next generation are making their voices heard.

When we partnered with Homegrown‘s #HGStreet, our intention was not just to celebrate this growing street culture, but also to nurture its unheard stories. And that’s where #Flex comes in.

#SaavnHGFlex aims to provide both the means and the platform to take your music to the world. You, the mic, and a beat — plus the chance to reach a million pairs of headphones. How? Through a global recording and distribution deal that can take your song to the world.

What does this really mean?

  • You get to collaborate with our roster of producers to provide a beat for your new track
  • You get to record your track at Saavn Studios in Mumbai
  • Our audio experts will handle everything from tracking to mixing to mastering
  • Your track will premier on Saavn and will be marketed on Saavn and Homegrown’s global network
  • We will help you distribute your track to other global digital platform

How do I take part?

  • Pick any beat, freestyle on it. Upload the video on Facebook, Instagram, YouTube or Twitter (or all if you’d like!)
  • Hashtag #SaavnHGFlex in the title/caption of the video, tag @saavn and @hgstreet
  • Send us the link and your details by filling in this form before 30th March 2018

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