Data is in our DNA at Saavn. We like to call it Music Science.

See, and be seen – Introducing: Artist Insights

Data, Music & Culture · Jan 16, ’18 · Priya Singh, Product Manager - Data

As music makers and music lovers, you’ve probably noticed the seemingly unending stream (no pun intended) of new artists and music. The truth is, the music you do notice barely skims the surface of all the music currently out there in the world. The industry has become increasingly competitive, with artists finding it difficult to…

Single? Forever Alone? Nope – Taken by Arijit’s Music.

Data · Feb 21, ’17 · Uddhav Parab, Lead Copywriter & Meetal Shah, AVP, Brand & Communications

Ah, Valentine’s Day. Nothing’s more divisive than the day of love. But whether you believe in going out on a limb, or treat is just like any other day, you won’t be able to keep music out of it. At Saavn, we love music (obviously), and we love data. It’s the secret love potion that…

Measuring Diversity: Shannon’s Diversity Index

Code, Data · Oct 26, ’16 · Kovid Kapoor

We keep hearing about how Mumbai and New York are the two most diverse cities in India and US respectively, in terms of the culture and languages of people. So we thought – does our data support this hypothesis? We came up with a metric to measure the diversity score of some of the largest…

Ek Tha Tiger Roars in Tanzania!

Code, Data · Sep 10, ’12 · Lizel Noronha, Sr. Manager, Public Relations

It’s no surprise that South Asian music buffs across the world listen to music on Saavn – there are tons of us dispersed over India, Pakistan, the USA, the UK, Singapore, etc. But what’s kind of amazing is that people in 219 different countries and territories are jamming to Saavn. That’s right… 219! Our resident…